BUS 309 - Advertising & Promotion

In-depth study of factors that go into promotion and advertising campaigns. Students critically examine elements involved in planning, research, budgeting, public relations, media selection, creative concepts, message appeal, cost effectiveness, and legal constraints. Emphasis is placed on important role of promotion and advertising within the marketing context.

Prerequisites BUS 207 or permission of instructor
Credits: 3

Class Level Junior Undergraduate
Program Undergraduate