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Dec 07, 2025
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2024-25 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 414 - Global Strategic Marketing
Explore fundamental principles, theories and concepts of rapidly changing international markets. Strategic issues dealing with market entry, trade barriers, foreign trade imbalance, environmental and legal differences, foreign competition, currency fluctuation, and their effects upon marketing decisions are analyzed. This course meets the Human Diversity requirement.
Prerequisites BUS 207
Credits: 3
Class Level Senior Undergraduate
Program Undergraduate
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