COM 346 - Digital Market Analytics

Data rules everything around us. Individuals with the prerequisite skills to capture, analyze, interpret, and apply the lessons learned to positively impact organizational performance are well positioned to succeed in the digital age. Through this course, students will be introduced to various search, social media, website, and digital analytics tools with a strong emphasis on Google Analytics. Students will receive in seat training and invaluable hands on experience working with Google Analytics, and will be given the opportunity to achieve Google Analytics Certification. This course will serve as a digital and marketing analytics foundation to complement future communication and business coursework. Note: This course is not open to students with Google Analytics Certification.

Credits: 3

Class Level Junior Undergraduate
Program Undergraduate