COM 360 - Creative Media Workshop:

Students learn the skills to develop creative media for content marketing. What is creative media and content marketing? It’s the audio, photos, video, and words used to tell the story of and promote a company, event, person, product, or service. In this course, students discover the what, why, and how of “sticky” content and viral marketing by experimenting with creative media such as blogs, infographics, internet memes, podcasts, social media apps, digital photography, and vlogs for social networks. Topics vary from semester to semester. May be repeated under different topics.

Prerequisites COM 101 or permission of instructor
Credits: 3

Class Level Junior Undergraduate
Program Undergraduate