MBA 520 - Innovative Marketing Strategy

This course examines the strategic issues facing organizations as they develop solutions that satisfy customer needs and create customer value. The course examines the processes and strategies for developing and maintaining customer value, techniques used to gather and analyze market information, innovative approaches for developing marketing solutions, the importance of the supply chain in strategy, and other issues that impact marketing decision makers. Prerequisite: Prior course work in marketing or MBA 504.

Credits: 3

Program Graduate