Social Influencing, Communication, and Creative Media, BA

The Social Influencing, Communication, and Creative Media (SICCM) program focuses on the strategic facet of online social influence. SICM emphasizes a psychological, analytical perspective with some exposure to production skills. This major is suited for students interested in becoming individual content creators, digital entrepreneurs, or exploring careers in research or analytics. It exists at the crossroads of strategic communication and practitioner-focused psychology. Combining these analytical skills with Alvernia’s commitment to service and real-world learning makes our graduates more attractive to employers like non-profits, communication strategy firms, and companies seeking high-performing data analysis professionals.